VONO

Design Direction & Branding

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Design Research

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UX/UI Design

01.

The Challenge & Design Strategy

The product team and I faced a challenge to create a version 1 of the product that will allow users to be notified about the emotional status of their closed ones. Based on a new voice technology that analyzes voice tone to detect emotions, the application notifies people when they are experiencing mood changes, for better and for worse and encouraging users to react and empathize.

The focus of the design strategy was on how and when to mediate this information with our users, this is a key principle for the product adaptation and user engagement.

Project team
Product Lead
‍CTO
CMO
Product Design Lead (Me)

02.

Design Research & Leading Principles

I’ve researched emotions visualizations, looking into the psychology of colors and shapes to learn how people comprehend and react. I've taken reference from the movie “Inside Out” produced by Pixar Animation Studios and weather applications which assist me to establish the design leading principles for a friendly, fun and engaging application.

Emotions type

Emotion Intensity

03.

Experience Design Approach

One of the main design challenges was to conceptualize how to visualize emotions, how to take abstract feelings and transform them into shapes and colors. It was clear to me that unlike a simple context or data, emotions are not accurate, they are undefined shapes that can easily change and transformed based on emotions type and intensity.

04.

Personalized reaction

Personal reaction

In the product we didn't want to compete and create another messaging app. Our hypothesis was that a personal, one of a kind interaction could increase the empathy level and engagement. Instead of using text, emojis, and pictures as default, the user has 3 additional reaction options - drawing, voice recording, vibration.

This project was created while working at Inkod Agency. Role: Head of Design

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