Project X

Design Direction & Branding

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Design Research

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UX/UI Design

01.

The Challenge & Design Strategy

The Company’s founding team and I have collaborated to create its first version of product. Our goal was to create an efficient, intuitive, and edgy cybersecurity platform with high visibility that can integrate 3rd parties into large organizations, following a compounded tech project which consists complex layers of data.

The design strategy main focus was in creating an interactive informational hierarchy that could simplify user’s experience and support high visibility.

Project team
CEO and Co-founder
CTE and Co - founder
CMO
Product Design Lead (Me)

02.

Design Research & Leading Principles

During my research, I’ve looked at highly complex products containing multiple flows with a large amount of data displays. I have taken inspiration from the Stock Exchange and Cyber Security platforms (which I have a wide range of experience in) to define the leading design principles. The design principles consist of informational hierarchy, clarity and visibility which engage the users to take the necessary actions in order to keep their organization secure.

03.

Experience Design Approach

The interface needed to convey sharp, smart, and sophisticated experience while supporting the user in succeeding their tasks. I have created color differentiations that distinguishes between the areas in the product; dark representing data and insights (view) and bright for the model builder (act)

This project was created while working at Inkod Agency. Role: Head of Design

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Carbyne

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Carbyne