Who - What - Why - Where

Idan
  yaniv

Digital Creative Director,
based in Tel Aviv

Digital Creative
Director

Idan Yaniv Profile

Based in
Tel Aviv

01.

Driven by creation and creativity. I’m fascinated by the possibilities that combine design and technology and the way it can improve our lives.

I enjoy being surrounded by bold and visionary people, seeking better and smarter product solutions.

02.

What I’ve been up to

I’m currently the Head of Design at Carbyne, where I’m managing the company's design department leading its product design, strategy, branding and global design teams. We are facing great and complex design challenges that make it a meaningful impact to our industry.

Prior to my role at Carbyne, I was the Head of Product Design at Inkod (product design agency). It gave me an amazing experience leading 7-10 product designers from an ideation stage to production and designing dozens of products from different segments in a four year period. I had the privilege to closely work with leading companies such as Via, Taboola, ClimaCell, Claroty, Aqua and many others.

During my time at Inkod, I have taught an Interaction Design course at Wizo design academy (where I have received my Degree from). It was a meaningful experience for me to teach and mentor talented designers in the field of product design, opening their minds on how to combine multidisciplinary design capabilities in order to create great product experiences.

Before I've joined Inkod, I’ve Co-founded and led the design at Bevy, a social traveling app for backpackers. I think that this experience has impacted me and shaped who I am as a designer. It helped me to connect to a company vision and mission from a deep and profound place.

02.

What I’ve been up to

Via
VP of Product Design
2021 - Present

Leading the product design team, setting design goals and vision, developing and implementing design strategies

Carbyne
Head of Design
2019 - 2021

Leading the global design team: Product design and strategy, UI/UX, and Branding

Inkod Studio
Head of Design
2017 - 2019
Product Designer
2017 - 2015

Leading hands-on dozens of projects from different segments with the product design team of the studio

Bevy App
Co-Founder and Lead Designer
2013 - 2015

Leading all design aspects of the Company (product & branding). Part of the founding team

Wizo Design Academy
Lecturer
2017

I've created a design course that aims to build strong and creative foundations that will allow the students to plan and design excellent user experience.

03.

Brain Picking

My design approach focuses on extracting and mapping out the core of unique businesses, technology, and the market approach of the company. I believe that taking an in-depth look into the project, is the first step in outlining the design strategy, identifying opportunities, and innovating which is the foundation of the design process.

My approach suggests to use and “wrap” the design best practices and conventions with an innovative experience design. This is the key to combine an intuitive product while creating an innovative experience that is a differentiator that can gain business momentum over competitors and make users highly engaged with the product. I believe that a smart, intuitive and high-end experience design reflects on parts of the business and when done well it makes the company shine.

socializing