Pecan.ai

Design Direction & Branding

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Design Strategy

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UX/UI Design

01.

The Challenge & Design Strategy

I had the opportunity to collaborate with the company CEO to leverage and improve their existing platform. The challenge was to create an experience that is clear, instinctive with a fast learning curve, making the platform easy to adopt. The experience supports the users by making it easy for them to navigate between different parts of the system, building a complex and highly technical models with ease and presenting data driven business insights. The design strategy focused on the product core capacity, the model builder, as the main pillar of the product, and the design experience.

Project team
CEO and Co-founder
CMO
Product Design Lead (Me)

02.

Design Research & Leading Principles

In my design research, I have dived into the unique solution and advanced technology of Pecan. I’ve conducted competitor analysis, taking inspiration from model builders and AI products to better understand how I could create an accurate experience that will emphasize the value of Pecan’s product, while also following the guiding principles of clear, intuitive, and edgy design experience.

03.

Experience Design Approach

The interface conveyed a sharp, smart, and sophisticated experience while supporting the user in succeeding their tasks. I have created color differentiations that distinguishes between the areas in the product; dark representing data and insights (view) and bright for the model builder (act)

This project was created while working at Inkod Agency. Role: Head of Design

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